Shawnna Donop, M.B.A.
Technical Marketing and Communications
Portfolio
SMI: Small Molecule Investigation

SMI: Small Molecule Investigation

Innovative, viral video spoof of the CSI series aimed at creating awareness of life science drug metabolism/small molecule solutions.  Filmed in several locations, including our main facility in San Jose, California.

 > Check it out!

 

 

   


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Customer Loyalty Campaign

Customer-focused campaign aimed at highlighting customer success stories, strengthening customer relationships, and developing a cohesive community. 

> One of my favorite projects: Fossilomics
 
(http://www.pr-inside.com/print709252.htm is moving to a new server with the recent Thermo Fisher Scientific website launch)

(Sincere thanks to Dr. John Asara for his undying passion and willingness to participate in our customer program!)



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Strategic Vertical Marketing Programs

From the development of market-based technical applications and web portals to the development of software to address the specific needs of the customers in a particular market segment, vertical marketing programs offer tailored solutions to a strategically- relevant market. 

Here's a quick glance at an automated demonstration of a vertical-market software application for drug discovery and development:

> View demonstration (best if viewed at resolution 1280 x 1084 or higher)

 



  

Additional Project Summaries Coming Soon...