:: M E A S U R A B L E S U C C E S S :: :: Q U A L I F I C A T I O N S :: Employee/Professional/Corporate Communications
• Experienced in the development of marketing, technical, scientific, corporate, and employee communications for over twelve years
• Developed comprehensive integrated marketing programs and campaigns for various product lines in many geographies, as well as campaigns targeted at strategic vertical markets
• Developed multi-phase customer loyalty program designed to build relationships through various activities occurring throughout the customer relationship and developed initiatives to highlight and support key opinion leaders
• Increased sales leads by 300% over a one-year period by increasing and developing targeted promotional and lead-generating activities
• Developed new marketing strategy, logo, website, newsletter, and marketing collateral for professional organization and increased voluntary email subscription by 400%
• Received various awards for performance, including Employee of the Quarter, Customer Service Award, Star Performer Award, Outstanding Performance in Product Marketing Communications, and Best Practice E-Marketing Campaign
• Specialize in marketing, technical, scientific, and employee communications and programs
Product Marketing/Technical Communications
• Developed improved communication mechanisms for product marketing and sales teams
• Managed $2,500,000 promotional budget to support marketing initiatives, including
- Press Releases
- Articles
- Online Sponsorships
- Advertising
- Marketing Collateral
- Tradeshows
- Seminars
- User Meetings
- Website Content
- Direct Mail
- Multimedia
• Developed campaigns to effectively market products in North American, European, and Asian markets
• Collaborated with sales and product marketing to develop effective and targeted programs aimed at increasing qualified leads
• Developed new product introduction plans to effectively promote offerings in North America, Canada, Europe, Asia, India, and alternate channels
• Developed customer loyalty program to build rapport among the life sciences industry and highlight customer successes
• Created vertical marketing-driven web microsites aimed at providing relevant material to strategic segments of market
• Developed effective relationships with PR, creative, advertising, tradeshow, and multimedia agencies and vendors
• Track effectiveness of programs by using applicable metrics and CRM systems
• Write scientific operational procedures, training and education documents, web content, and promotional material
• Proficient in Microsoft Office, HTML, Adobe Photoshop, Adobe PhotoElements, GIF Animation (banner ad development), Video Editing, Vignette Content Management, Web Development Software, Web-Ex, HTML Email Development, and social networking
• Administrator of various agency programs
• Research, analyze, and compile employee/agency data into reports and presentations
• Produce training material
• Manage outsourcing vendors
• Serve on website and journal committees
• Serve on management teams
• Write, edit, and proofread employee communications, including
- Employee Letters
- Company Updates
- Executive Presentations
- Newsletters
- Journal Articles
- Publications
- FAQs
- Merit Programs
- Career Ladders
- Web Content
• Develop operational procedures and training and education documents
• Participate in employee communications planning, executive meetings, departmental management meetings, recruiting activities, company journal editorial board, and web management teams