Marketing Management

 • Marketing Plans

Complete marketing plans, including objectives, target markets, marketing mix, implementation, financial analysis, and forecasts.

• Brands Marketing Management Simulation

Completed analysis of competing products, including regional sales, R&D, product costs, net income, production capacities, market research, raw materials, and forecasts.

 Internet Marketing Strategy

 • Online Training System for Pharmaceutical Companies
Completed industry analysis, investigated web applications, and developed new application for pharmaceutical industry; Analysis involved marketing and business plans.

 Consumer Behavior

 • Flowers.com - Developed online company including objectives, purchase decision variables, content development, product offerings, and user interface.

 Microfoundations of Business Behavior

 • The New Boeing

Completed analysis of Boeing's organizational architecture and its political, strategic, and cultural implications.

 Corporate Strategy

 • eBay Corporate Strategy

Completed strategic analysis of eBay, including Porter's Five Forces, and an overall SWOT analysis.

 Organizational Behavior

 • Effective Communication in Downsizing

Analyzed communication process of downsizing companies and compared to ideal communication process and procedures.

 Human Resources Strategy

 • HR Outsourcing

Completed analysis of strategic function and challenged traditional roles of HR.

Corporate Staffing and Selection

• Job Analysis

Completed job analysis, including improvements in recruitment and selection criteria.

Operations Management

• Process Flow Design Challenge

Activity sponsored by FMC, Inc.
Completed actual manufacturing process of circuit boards, including production, labor, inventory, and QA/QC.

Business Information Systems

• Eastman Kodak: Managing IS Through Strategic Alliances

Completed analysis of Kodak's IS management through strategic alliances with various companies.

• Springs.com

An individual research project to assign an appropriate information system for an online organization.

Corporate Finance

"Coca-Cola Financial Analysis"

Completed multi-phase project consisting of:

Phase I: Company and Industry Analysis
Phase II: Company Analysis (Financial Condition)
Phase III: Company Determination (Cost of Capital)
Phase IV: Company Assessment (Dividend Policy)

Financial Accounting

Financial statements, income statements, and balance sheet completion and analysis.

Management Accounting and Control

Investigated cost flows, activity based costing, allocating direct and indirect costs, and absorption versus variable cost.

Quantitative Analysis

• Quantitative Analysis for Business Decisions

• Completed analysis of business quantitative methods including Black Scholes, CAPM, linear regression, and other quantitative methods.